About the Shop
Welcome to Sarah’s Wedding Boutique, our multi-award winning bridal shop, established in 2012 and set in the heart of Cheshire – in the historic market town of Northwich.
We pride ourselves on the exceptional experience we offer to each and every one of our brides, which is echoed throughout our customer reviews.
Our gown collections are brought to you from the finest of designers, all highly accredited both in the UK and internationally. We embrace individuality and have handpicked our styles to cater for the modern day bride. From intricate beadwork and lace to classic sophistication, our exquisite fabrics and dress shapes have been selected to provide choice, based on your unique bridal style.
Our wedding dresses range from £810 – £2,050 and the majority of dresses can be ordered from a size 4 to 30 (UK sizes).
From the moment you set foot inside the boutique you will feel relaxed and unrushed.
One of our experienced, expert Bridal Consultants will take time to get to know you as a person, before selecting gowns and assisting you to narrow down your dress search. It’s such an exciting and memorable day for everyone (including us), and we feel so honoured to be part of your wedding planning journey. To book your wedding dress appointment, please click here.
We also offer accessory appointments, should you wish to add those all important finishing touches closer to your special day. Whether you’re wanting a belt, veil or bridal headpiece, we have a lovely variety to choose from.
We have a passion to help you fulfil your dreams and will gladly offer our expert advice and guidance in preparation for your big day. Our experienced seamstresses are also on hand to ensure the perfect fit.
Head over to our Bridal Business Buddies page for information on yummy local eateries and recommended wedding suppliers.
My love for all things pretty started from a young age, playing dress up and wanting to be a princess, you name it!
I always dreamt of becoming my own boss, whereby I could follow my dreams and create something truly special, something to make others smile. My engagement ignited my flame! It was now or never. I had made connections with fellow wedding industry specialists, did heaps of market research, and knew I could achieve my goal.
In 2012 I initially opened my doors as a bridal dress agency. It wasn’t long before we became a mainstream bridal boutique, introducing award winning labels.
In 2016 we found a bigger premises and opened our doors in the pretty market town of Northwich. Hard work, compassion and dedication makes SWB what it is today, not forgetting my amazing dream team Lyndsey and Lucy! Mr SWB (my husband) also plays a huge part. He is our team leader when it comes to DIY and technical support.
When I’m not at work I’m a mummy to two energy-driven little boys. They make me smile daily and share the same enthusiasm for life as their Mummy and Daddy.
I absolutely love my bridal haven and wouldn’t change it for the world. Your happiness is my happiness and I feel honoured to play such a special part on your wedding planning journey. A bridal gown should reflect you as a person and bring out the best in you in equal measures. We all show happy emotions in different ways. When you’ve found the one you just know, we know!
My worst trait – Procrastinating
My moto – always treat others how you would like to be treated, kindness goes a long way!
My favourite wedding style – boho meets glamour, along with a rustic vibe.